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dæhlie run

Dæhlie 365October 30th







DÆHLIE Sportswear’s DNA is entwined with its work with athletes at the top of their sport. We at DÆHLIE wished to use this opportunity to challenge four runners from all over Europe to test our running equipment in demanding terrain and changing weather conditions.

We believe in clothes of the highest quality with the right design to help you perform to the best of your ability.For the Ultimate Challenge 2.0 we sought out runners looking for a challenge on some of the best, most beautiful and demanding trails of the world, on Norway’s very own Lofoten Islands. DÆHLIE’s RUN collection was put to the test over the course of these days.

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The event took place on the 25th to the 27th of September in Lofoten Norway. Four handpicked athletes from all over the world got the chance to show their strength and running ability in the raw Norwegian nature. The Ultimate Challenge was an opportunity to compare their running abilities with other athletes and test their limits against the elements. The trails brought the runners through significant height differences, slippery mountainsides, and beautiful views of the mountains and the sea. They got to test our clothes and equipment that provides the runners with their every need, especially in demanding weather conditions.



FOUR NATIONS REPRESENTED

After an extensive search process and difficult selection among many great runners from all over Europe, we were left with four participants. The group of athletes that were going to test the RUN collection by DÆHLIE consisted of two women and two men. They represented four countries: Italy, Germany, France and Norway. The challengers Giorgio Pulcini, Patrick Jeschak, Lisa Louviot and Kristin Riseth all got to experience raw Norwegian nature from its best angle. Perseverance was the rallying call as the four athletes went through unforgettable challenges in rugged and slippery terrain.



DÆHLIE 365

DÆHLIE Sportswear has through decades positioned themselves as a solid and trusted brand in Norway and Scandinavia. With extensive knowledge on technical sportswear- and an enthusiastic will to continue developing their brand, DÆHLIE is now bringing their expertise into the running arena.

We are here to maximize your performance 365 days a year. «We recognize a huge potential in the market for running apparel, and our goal is to become a significant producer in our biggest markets in Norway, Sweden, Finland, Germany, USA and Canada», says Managing Director Nordic, Øystein Bråta.

DÆHLIE Sportswear is all about technical innovation, functional materials, and clean design and this is perfectly balanced throughout our wide range of products. Our goal is to provide our customers with the best products, helping you perform at their very best regardless of season. We make no compromises to performance. Nature is our ultimate performance arena and inspiration.



A NATURAL JOURNEY

With this new focus the brand is aiming to be part of your active life 365 days a year, not only in the ski tracks. «If we do this right, our product line of running clothes will be our biggest category within the next four years», predicts Øystein Bråta, Managing Director Nordic. The Natural Way Norwegians and nature goes hand-in-hand, and DÆHLIE Sportswear is no exception. So it felt natural for Head of Design, Silje Fillingsnes Jandal, to start working on the new collection; «We have taken the best from two worlds; cross-country skiing and running and combined them. By doing this we’ve created an ultimate collection of clothes that meets the high demands of runners from all over the world».

DÆHLIE Sportswear is a credible brand with long traditions. With highly technical details, their new line – which includes thin wool pullovers and sports jackets, greatly satisfied the needs of the athletes this past weekend. And that is what DÆHLIE aims to provide; great sportswear for any type of exercise, at any time – and in any weather!



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We have taken the best from two worlds; cross-country skiing- and running, and combined them. By doing this we’ve created an ultimate collection of clothes that meets the high demands of runners from all over the world

Head of Design Dæhlie, Silje Fillingsnes Jandal

DÆHLIE Sportswear is a credible brand with long traditions. With highly technical details, their new line – which includes thin wool pullovers and sports jackets, greatly satisfied the needs of the athletes this past weekend.

And that is what DÆHLIE aims to provide; great sportswear for any type of exercise, at any time – and in any weather!

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