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visma-ski-classics

Dæhlie SponsorshipsJanuar 16th

Dæhlie Sportswear in cooperation with Visma Ski Classics

The Norweigan sports clothing manufacturer Dæhlie have after a first successful season as the official clothing partner to Visma Ski Classics, prolonged the cooperation for the coming season.

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Ambassadors program

Dæhlie and Visma Ski Classics will together continue to develop the official clothing shop, where both custom designed products and special deals of selected Dæhlie items will be for sale, with offers and discounts exclusively for Visma Ski Classics fans.

In relation to the partnership with Visma Ski Classics Dæhlie will launch an ambassadors program, where they recruit a total of 6 dedicated long distance enthusiast skiers, who get to test their products and share their experiences with fellow cross country skiing enthusiasts.

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Øystein Bråta, Commercial Director for DÆHLIE Sportswear:

- After a successful first season we have decided to extend this partnership and continue to support the Ski Classics Tour. This is a unique opportunity for us to reach cross country skiing enthusiast all over Europe and be part of their journey before, during and after their races. We are truly impressed by the work done by the Ski Classics organization and look forward to get more enthusiasts out in the tracks with Dæhlie performance apparel.



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David Nilsson CEO of Ski Classics welcomes the prolonged Dæhlie cooperation:

- For us it's valuable having a brand like Dæhlie as our partner. They are a true quality brand and they share our passion for long distance skiing. The Ski Classics concept is built upon long distance skiing and outdoor experience for Pro Team athletes as well as recreational skiers. Preparations in training, competitions as well as the life in between, all requires quality clothing. We look forward to developing our cooperation with Dæhlie and refine our started and yet to come projects, such as the official store, custom designs and for our Visma Ski Classics crew to be ambassadors for the Dæhlie brand on tour.



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