Is running with poles the ultimate challenge? Can they keep up with the best xc skiers in the world?
Norway is the ultimate challenge for an athlete. Steep mountainsides, uneven terrain and the ever-changing weather demands for proper clothing and equipment. DÆHLIE Sportswear is the number one brand for cross-country ski apparel in Scandinavia, and they are now expanding their expertise into the world of running.
In order to test their new collection, DÆHLIE invited 10 athletes from different countries to compete with The Norwegian Cross-Country Skiing Team in an unforgettable training experience under extreme conditions.
In the last weekend of September, DÆHLIE Sportswear and The Norwegian Cross-Country Skiing Team gathered with
focus on the joy of sports and endurance.
In mixed kinds of weather; from striking sun, hard wind and terrible rain, both the participants and the sportswear were tested to their absolute limits.
The athletes competed in the Norwegian specialty «elghufs» with the Norwegian women’s ski team, including an uphill run to Rampestreken in Åndalsnes, followed by roller-skiing and long-distance running along with the men’s ski team. The athletes were able to choose for themselves which items to test amongst the wide ranged DÆHLIE collection.
DÆHLIE Sportswear has through decades positioned themselves as a solid and trusted brand in Norway and Scandinavia. With extensive knowledge on technical sportswear- and an enthusiastic will to continue developing their brand, DÆHLIE is now bringing their expertise into the running arena.
We are here to maximize your performance 365 days a year. «We recognize a huge potential in the market for running apparel, and our goal is to become a significant producer in our biggest markets in Norway, Sweden, Finland, Germany, USA and Canada», says Managing Director Nordic, Øystein Bråta. DÆHLIE Sportswear is all about technical innovation, functional materials, and clean design and this is perfectly balanced throughout our wide range of products. Our goal is to provide our customers with the best products, helping you perform at their very best regardless of season. We make no compromises to performance. Nature is our ultimate performance arena and inspiration.
Get to know the products that protects the Ultimate Challengers during exercise and competitions.
With this new focus the brand is aiming to be part of your active life 365 days a year, not only in the ski tracks. «If we do this right, our product line of running clothes will be our biggest category within the next four years», predicts Øystein Bråta, Managing Director Nordic. The Natural Way Norwegians and nature goes hand-in-hand, and DÆHLIE Sportswear is no exception.
So it felt natural for Head of Design, Eeva-Maria Männikkö, to start working on the new collection; «We have taken the best from two worlds; cross-country skiing and running and combined them. By doing this we’ve created an ultimate collection of clothes that meets the high demands of runners from all over the world».
DÆHLIE Sportswear is a credible brand with long traditions. With highly technical details, their new line – which includes thin wool pullovers and sports jackets, greatly satisfied the needs of the athletes this past weekend. And that is what DÆHLIE aims to provide; great sportswear for any type of exercise, at any time – and in any weather!
We have taken the best from two worlds; cross-country skiing- and running, and combined them. By doing this we’ve created an ultimate collection of clothes that meets the high demands of runners from all over the world
Head of Design Dæhlie, Eeva-Maria Männikkö
DÆHLIE Sportswear is a credible brand with long traditions. With highly technical details, their new line – which includes thin wool pullovers and sports jackets, greatly satisfied the needs of the athletes this past weekend.
And that is what DÆHLIE aims to provide; great sportswear for any type of exercise, at any time – and in any weather!