Creating products that are built to last and retain their value over time is a priority for our product team. Achieving this requires a dedicated and thorough approach, involving careful planning and meticulous monitoring at every step of the process. We start planning our collections well in advance of their release, typically around two years beforehand. During this time, we conduct extensive research to identify market demand and preferences, ensuring that our products are purpose-built to meet the needs of our customers. We also pay close attention to the visual appeal of our products, selecting colors and designs that are both attractive and timeless. 

To ensure that our products are durable, we test and refine our materials and constructions to ensure that they can withstand the demands of frequent use. Finally, we focus on creating products that fit perfectly for their intended use, ensuring that they remain comfortable and functional over the long term.

Prior to releasing any product on the market, we subject it to physical testing in different stages, to ensure its durability and longevity. This step is crucial in establishing our confidence that the product will stand up to use over time.

Products where performance, fit and/or durability are crucial elements to meet or exceed customers’ expectations we bring the product out for field testing. This allows us to gain valuable insights into how our products function in real-world settings and identify what is working well and areas for improvement. Insights from field testing is looped back to our product teams, and assures we continuously evolve.